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PREVIEW: ADE 2019

What's going down in the 'Dam?

2019 Oct 08     
2 Bit Thugs

With Amsterdam Dance Event about to get underway, here's a look at what's on the timetable this year…

The 24th edition of Amsterdam Dance Event gets underway a week tomorrow. The five-day, five-night gathering runs from 16-20 October and is expected to attract 400,000 visitors from over 100 countries. ADE covers every conceivable aspect of electronic music culture, with an extensive programme of art, film, gear and live music alongside the daytime talks and night-time parties, and this year's conference has a theme celebrating 100 years of electronic musical instruments, so expect to see the latest technology out in force.

Amsterdam Dance Event has grown into the world’s largest club-based festival and conference for electronic music. The event continues to grow and develop each year, with this year’s edition featuring over 2,500 performing artists in almost 200 venues and around 600 speakers.

The opening concert will feature SOHN & Metropole Orkest, and ADE LIVE and ADE Green will return to this year’s program. ADE closes on Sunday with the ADE Hangover, a free outdoor event at NDSM-wharf with a wide range of activities for all age groups including live music, a vinyl market and theatre.

France is this year’s focus country, marked by the French Electronic Lab program at De Balie on Thursday. Alongside that, there will be showcases featuring numerous upcoming and established French artists throughout all five nights.

ADE Pro
At ADE Pro, 'verticals' – blocks of interrelated and complementary topics, keynotes and networking events – have been introduced for the first time this year to cover key areas of the electronic music business. This change is aimed at making choosing the right topics easier and more logical, to help you optimise your day. Running alongside the verticals is a selection of more general issues and discussions, industry leader keynotes, artist insights and multiple networking opportunities that take place each and every day.

On Wednesday 16 October, ADE Live Forum, ADE Health and ADE Legal dominate the daytime programme. On Thursday it's Labels, Streaming & Publishing and ADE Brands, alongside the annual ADE Tech conference, while Friday sees the return of the ADE Green conference in its new, end-of-the-week slot. 

ADE Green
The ADE Green programme at DeLaMar Theater features food for thought in combination with practical hands-on workshops and a range of panels on different topics. The 2019 schedule features in-depth insights on innovations that will change the events industry in the near future, the art of campaigning, the sound of nature and more.

For an update on the current global state of hip-hop, bass and beats, head over to Melkweg on ADE Friday during ADE Beats, which features among others global music rights clearance expert Deborah Mannis-Gardner (US), artists and producers Frenna (NL), JeBroer (NL) and Snelle (NL), rapper, singer, songwriter and poet Gigi Lamayne (SA), multi-platinum music production team The Track Masters (US) and Top Notch | Noah's Ark's Vincent Patty (NL).

The two-day live electronic music program, featuring established artists and upcoming talents, will make its way back to Melkweg and Paradiso. This year it’s up to the compelling grandmaster of electronica Apparat (DE) to headline the program, and with surprises like a one of a kind "I ♥ Techno set" by De Jeugd van Tegenwoordig (NL), Charlotte Adigéry (BE) or the laidback vibes of Catching Flies (GB) there’s plenty to discover again. 

ADE Sound Lab
Alongside the popularity of the night and day program from national and international visitors, the organisers see growing interest in the ADE Sound Lab conference. The four-day ADE Sound Lab program is already packed with participatory stuff for aspiring artists and producers to join in, including the brand new Beat Clinic, Studio XL sessions, demo drops, and insights on How To Start A Record Label, Mastering & Production and the ins and out of spontaneous, intuitive production.

ADE Sound Lab also features gear showcases from leading brands. Moog Music will host an immersive synth playground where visitors can get hands-on and explore their synthesized world with the 16-voice polyphonic Moog One, Legacy Moog Modular Systems, and the new semi-modular Matriarch. In order to keep up with the growth of the ADE Sound Lab program, Compagnietheater returns as an ADE venue this year.

ADE University
Meanwhile, young music professionals will be gathering at ADE University. The three-day program at Generator Hostel welcomes both students and young professionals under 30 looking to kickstart their career in the music industry. Among the first announcements are the brand new What's Next program and an in-depth session with the team behind Cocoon, the Frankfurt-based label and events brand run by Sven Väth. Check out the full programme for detailed info.

Electronic music and art, whether it’s film, photography or design, are inseparably bound together. And although the night-time festival is the beating heart, the daytime sees some of the most magical cross-pollinations between club and culture come to fruition.

ADE aims to embrace the diversity of the dance music community and the inspiration it sparks in other fields. Therefore, each year ADE invites artists, makers, and creatives as well as cultural venues, art spaces and others interested in programming and presenting dance culture, to submit projects, artworks, and initiatives that relate to the inclusive nature of dance culture.

The complete ADE programme takes place in almost 200 locations, which means there are multiple opportunities to come face to face with new and exciting artists as well as the latest evolving ideas and innovations in the field of electronic music. If you're attending this year then who knows, we might bump into you on a dancefloor somewhere – and if you're not, look out for a full report on all the goings-on next week!

Words: Agnes Klos and Gino Van Herp
Pics (from top): Lieke Van Oord, Piet Van Strip, Mark Richter, Niels De Vries, Dick Rennings, Tim Buiting

Amsterdam Dance Event takes place at multiple locations in Amsterdam on 16-20 October

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Tags: ADE 2019